agribusiness

Five Ways to Share Your Story

Five Ways to Share Your Story

Sharing the story of your business is a way to make a stronger connection with your customers and can give them a compelling reason to buy from you. So, how do you capitalize on your story when developing promotional plans for your business? Click to learn five ways to share your story.

By Design or By Default?

By Design or By Default?

You can easily “fall into” a marketing channel or a product that you did not plan because you want to take advantage of every opportunity you can in an effort to make your farming business work.  Unfortunately, all too often an “opportunity” may not be as good as it first appears, and you end up with lots of things your business is doing that really do not match where you want the business to go.  And you may be doing a lot of things that actually cost the business more money than they make.

Co-op 101: What makes a Cooperative a Cooperative?

Co-op 101: What makes a Cooperative a Cooperative?

So, what is a cooperative? According to Merriam-Webster Dictionary, a cooperative is “an enterprise or organization owned by and operated for the benefit of those using its services.” Put simply a cooperative is a business owned and controlled by the people that it services.

KCARD Grant Workshop Time is Here Again!

KCARD Grant Workshop Time is Here Again!

Our 2018 Grant Workshop season is about to begin. KCARD's Agribusiness Grant Facilitation Program will be hosting five Grant Workshops this season. The workshops will cover a broad range of funding opportunities for farmers, agribusinesses, and non-profits that support agriculture in Kentucky.

Next Level Facebook Marketing – Leveraging Post Boosts, Ads, and Going Live

Next Level Facebook Marketing – Leveraging Post Boosts, Ads, and Going Live

Facebook – it’s one of the best free tools you have to promote your market and reach current and new customers. It’s also constantly changing. In 2018, Facebook changed their algorithm used to show posts on users’ news feeds to make it more community oriented. With the new changes, how can you bring awareness to your market while promoting content? Leverage Facebook’s post boosts, ads, and the ability to go live to help you reach audiences that might not be aware of your market and help “advertise” your market to new customers.