wholesale markets

By Design or By Default?

By Design or By Default?

You can easily “fall into” a marketing channel or a product that you did not plan because you want to take advantage of every opportunity you can in an effort to make your farming business work.  Unfortunately, all too often an “opportunity” may not be as good as it first appears, and you end up with lots of things your business is doing that really do not match where you want the business to go.  And you may be doing a lot of things that actually cost the business more money than they make.