While it is important to always invest in marketing your business, the holidays bring a unique opportunity. Customers are looking for inspiration as they finalize meal plans, gifts and decorations. Make it easy for them to see your brand as a solution to their problems.
You can easily “fall into” a marketing channel or a product that you did not plan because you want to take advantage of every opportunity you can in an effort to make your farming business work. Unfortunately, all too often an “opportunity” may not be as good as it first appears, and you end up with lots of things your business is doing that really do not match where you want the business to go. And you may be doing a lot of things that actually cost the business more money than they make.
If you have a retail spot or retail product at a farmers market, you have some valuable real estate. Every square foot of that space has the potential to earn money and you need to use that space as effectively as you can to maximize your profit. Here are three tips for using every square foot to increase your sales.
Facebook – it’s one of the best free tools you have to promote your market and reach current and new customers. It’s also constantly changing. In 2018, Facebook changed their algorithm used to show posts on users’ news feeds to make it more community oriented. With the new changes, how can you bring awareness to your market while promoting content? Leverage Facebook’s post boosts, ads, and the ability to go live to help you reach audiences that might not be aware of your market and help “advertise” your market to new customers.