product options

Too Many Options: Choice Overload in Your Business

Too Many Options: Choice Overload in Your Business

Did you know that if you offer your customers too many options that it decreases the chances that they make a purchase? A lot of food businesses we work with want to have 20+ varieties of the value-added food product that they are making. The problem: having too many choices in a food category causes our brain to go a little haywire. In this post, we discuss what you can do to prevent choice overload in your customers.