If you’ve used social media, browsed a website, or sent a marketing email, chances are you’ve already encountered Artificial Intelligence (AI) — even if you didn’t realize it. AI is increasingly part of the digital tools we use every day, quietly powering everything from search engines to customer service chats. For farms and food businesses, AI can be a practical way to save time, reach more customers, and work more efficiently.
Whether you're just starting out or working with a large marketing budget, many AI tools are affordable, user-friendly, and easy to fit into your existing marketing routine. They can help with everyday tasks like creating social media posts, sending personalized emails, understanding your customers, and automating responses to common questions. And if you're not quite sure what AI can do for you — just ask! AI-powered search engines and assistants can point you in the right direction. To get you started, here are a few practical examples:
Smarter Social Media - AI-powered apps like Canva, ChatGPT, and Microsoft Copilot can generate posts, suggest hashtags, and even build a schedule for content. In times when you aren’t sure what to post, using AI for brainstorming and post creation can make the task simple.
Personalized Email Marketing - Tools like Mailchimp use AI to personalize email marketing, helping you stay in touch with customers, such as promoting CSA shares, announcing market days or sales that may be happening.
Understand Your Customers - You don’t need a marketing degree to understand what your customers want. Many point-of-sale systems or e-commerce platforms now include basic AI tools that analyze past purchases and customer behavior. Use that data to adjust your offerings, improve pricing, or decide when and where to sell.
Automate Customer Service - AI-powered chatbots can be added to a website or Facebook page to answer common questions, such as “What’s available this week?” or “Will you be at the market on Saturday?” This ensures customers get timely answers, even when you’re away from your computer or busy in the field.
AI can be a simple, powerful ally in your marketing. Even starting with just one tool can streamline everyday tasks and help you reach more customers — giving you more time to focus on what matters most: your farm. You don’t need to master it all at once; try one tool, see how it fits your workflow, and grow from there.
To learn more about how to incorporate AI in your marketing or to develop your social media marketing plan, contact KCARD today. You can also check out our Social Media Marketing Plan guide to get you started. For more information, contact KCARD at kcard@kcard.info or at 859-550-3972.