Promotion is about more than visibility—it’s about building relationships and connecting with your customers. This post explores practical marketing strategies for farms and food businesses, including engaging social media content, value-added promotions, and simple planning tools like a monthly content calendar. Learn how consistent, authentic storytelling and thoughtful promotions can help grow your audience and strengthen your brand.

We’re celebrating 25 years of serving Kentucky agriculture by highlighting the people behind KCARD! Kati Bowman, Marketing & Business Development Specialist, has been part of KCARD for over eight years and has seen firsthand how the organization has grown to better serve producers and agribusinesses across the state. Learn more about Kati and her experience with KCARD in this post!

Transition planning can feel overwhelming, but starting the conversation is often the hardest step. This guide walks farm families through simple ways to prepare, organize key information, and begin discussing their vision for the future—helping make the process clearer, more productive, and less stressful.

KCARD is partnering with the University of Tennessee Extension’s Center for Profitable Agriculture to provide existing value-added dairy businesses with an in-depth analysis of their operation. This analysis consists of a comprehensive on-site evaluation by experienced and trained business consultants. The application deadline to be considered for the program is February 28th.

Marketing works best when it grows from a strong foundation. In Part 2 of KCARD’s Marketing Basics Series, we walk through common online and direct marketing channels for small farms and food businesses—and how to choose a realistic mix that fits your customers, goals, and day-to-day workload.