Marketing works best when it grows from a strong foundation. In Part 2 of KCARD’s Marketing Basics Series, we walk through common online and direct marketing channels for small farms and food businesses—and how to choose a realistic mix that fits your customers, goals, and day-to-day workload.
In 2025, KCARD continued supporting farmers and rural businesses across Kentucky, expanding programs, building connections, and helping communities thrive. As we approach our 25th anniversary in 2026, we’ll be sharing more stories of impact and the people, partnerships, and progress that have shaped KCARD over the years.
With pennies no longer being minted, farmers markets and on-farm vendors may need to adjust how they handle cash transactions. This guide explains what’s changing, what isn’t, and how to prepare customers and vendors for a smooth transition.
Strong marketing can help small farms stand out and connect with the right customers. Learn how the 4 Ps and 3 Cs—and KCARD’s marketing support—can strengthen your brand and boost your sales.
Every family farm has a story—but planning its future can be challenging. KCARD’s new Kentucky AgriLegacy Solutions Program helps farm families start meaningful conversations, set long-term goals, and create a clear transition plan with confidence and care. Learn how this program can guide your family through the next chapter while honoring your farm’s legacy.
Olivia Vogel, KCARD’s new Local Food Project Coordinator, took a little time to answer some questions about herself, the new Local Food Initiative Expansion Project, and give some helpful tips for producers interested in expanding their markets.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
