As your farm or food business grows, your brand should grow with it. If your logo, labels, or website no longer reflect who you are or what you offer, it may be time for a refresh. KCARD can help you evaluate your current branding, align updates with your business goals, and move forward with a clearer, more confident image.
Selling to Schools: What Producers Need to Know
More Kentucky schools are looking to bring fresh, local foods into their cafeterias—creating new opportunities for farmers to grow their businesses while supporting healthy meals for students. But selling to schools is different from selling at the farmers market. From understanding purchasing processes to meeting food safety requirements, success starts with preparation and strong relationships.
Learn key steps to get started, connect with schools, and grow your farm-to-school sales.
5 Tips to Strengthen Your Farm Business Plan Before Year-End
As the growing season winds down, it’s the perfect time to revisit your business plan. KCARD’s latest post shares five quick ways to strengthen your plan before year-end — from updating goals and finances to preparing for upcoming funding opportunities. Learn how KCARD’s free, confidential assistance and Business Plan Development Guide can help you plan for a successful year ahead.
How to Use AI for Your Farm Marketing
AI isn’t just for big tech companies — it’s already part of the tools you use every day. From creating social media posts to understanding your customers, AI can make farm and food marketing faster, easier, and more effective. Here’s how it works and simple ways to get started.
Bloom with Confidence: Pricing Flowers for Profit
Pricing your flowers right is key to running a thriving cut flower business. Whether you're selling at a farm stand or designing for weddings, understanding your costs and setting strategic prices ensures your hard work pays off. Learn how to build profitable bouquet recipes, price for different markets, and boost your bottom line with smart add-ons!
From Soil to Sale: E-Commerce Platforms That Power Online Sales
Looking to sell your products online but not sure where to start? This quick guide compares top e-commerce platforms—like Square, Shopify, Local Line, and more—designed for farmers and small businesses. Find the right fit to streamline sales, manage inventory, and grow your business online.
Farmers Market Pricing Strategies: Balancing Customer Appeal and Profitability
Struggling to price your products at the farmers market? It’s a balancing act between attracting customers and ensuring profitability. From calculating your costs to understanding market trends and perceived value, this post breaks down key steps to help you set the perfect price. Ready to optimize your pricing strategy? Read on for tips that will boost your sales and sustain your business!
Unlock New Opportunities with KCARD's Farm Diversification Workshop
KCARD will be hosting a Planning for Farm Diversification workshop on October 22 in Murray, KY to assist agricultural producers who are transitioning out of dark tobacco and diversifying their farming operations with produce or raising livestock for value-added products. The workshops will provide information on business planning, marketing, produce safety practices, and production resources.
How to Host Workshops on Your Farm
A well-hosted class or workshop can be one of the more profitable (and fun!) ways to engage visitors on your farm and offer agritourism opportunities. However, they can be quite labor-intensive and require lots of planning and thoughtfulness. Check out these tips to get you started!
Engaging Visitors on the Farm with Agritourism
Engaging visitors on your farm through agritourism can transform a simple trip into a memorable experience. As more people seek authentic, hands-on activities, farms have a unique opportunity to diversify their income and connect with visitors by showcasing daily operations, offering interactive tours, and hosting fun, educational events.
Since agritourism is such a growing industry, you may also be wondering how to set yourself apart from everyone else. Here are 5 ways to engage visitors on your farm.







