Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
There’s no denying that the world is different than it was before COVID-19. One demonstration of this is the reality that people often don’t carry cash, even when they’re heading shopping or to a farmer’s market. With this in mind, it’s important to consider offering different payment methods (most of which can be contactless). Check out these options for accepting alternative payment methods that don’t require hardware or a full POS system.
Digital marketing can be intimidating, with a lot of moving parts that you must manage and lot of options for tools to use that can be expensive. Check out this list for ideas for cheap (or free!) tools to help grow your digital marketing efforts!
Farmers' markets can be a great way for producers of all sizes to create/expand their customer base and have a consistent marketing opportunity. If you're considering selling at a farmers' market for the first time (or sell at a market already), check out these tips for successfully selling at farmers' markets!
One direct-to-consumer marketing arrangement that has increased in popularity in the past several years is Community Supported Agriculture (CSA). While this can be a great model for many farm businesses, it’s important to evaluate the pros and cons to understand if starting a CSA is right for your farm business.
The beginning of a new year is often spent reflecting on the past year and planning for what is to come. We often make New Year’s resolutions to form new habits focused on our health and wellness; here are six habits that focus on improving the health and wellness of your business.
With apple picking and pumpkin patch seasons right around the corner, many seasonal Kentucky agritourism operations are gearing up for their busy seasons. At KCARD, we’ve been seeing a wide variety of agriculture operations adding elements of tourism and education to their farms, including u-pick berry farms, farm stays, hands-on workshops, Airbnbs, and more. In this post, we discuss five things to consider before adding agritourism to your farming operation.
Your online presence is a key part of your marketing plan. You can use your social media pages to build your brand awareness, develop relationships with customers, and even to make sales. Though each social media network is different and has a specific algorithm, here are three tips to maximize your social media presence across your platforms.
One of the most important tools you can use for your business is good market research. Being able to do your own market research gives you a unique perspective into your business and its potential. Knowing your market is invaluable when planning for your current and future business plans.
Are you currently selling your products online? Do you want to start selling products online? Online sales offer an opportunity for your customers to shop whenever and wherever they want. Below are some tips for selling online.
If you are not offering your customers extra products or upgrading a specific item, you are missing a great revenue opportunity. Upselling and cross-selling doesn’t have to be complicated or a daunting task. It is a way to increase not only your bottom line but also the value you offer to your customer.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
