Business Development

Questions to Consider Before Introducing Value-Added Products

Questions to Consider Before Introducing Value-Added Products

In order to diversify and increase profits, many farms are adding value-added products to their lists of offerings. For produce farmers, “value-added” refers to processing their fruits and vegetables into another product of higher value, such as jam, salsa, or pre-cut/ready-to-cook vegetables. While this can help bring extra revenue to the farm, it’s important to consider the extra time and money that will go into launching a new value-added product. If you’re thinking about introducing value-added products, start by considering these questions.

Business Development – Three Reasons to Think about Business Planning the Next Rainy Day

Business Development – Three Reasons to Think about Business Planning the Next Rainy Day

KCARD provides a lot of different services, but key to each one is our mission of Business Development for Kentucky farmers and agricultural businesses. While some businesses may not see the need for a business plan, here are three reasons that smart businesses put time into business planning.

Too Many Options: Choice Overload in Your Business

Too Many Options: Choice Overload in Your Business

Did you know that if you offer your customers too many options that it decreases the chances that they make a purchase? A lot of food businesses we work with want to have 20+ varieties of the value-added food product that they are making. The problem: having too many choices in a food category causes our brain to go a little haywire. In this post, we discuss what you can do to prevent choice overload in your customers.

Hidden Costs of Launching a Value-Added Product

Hidden Costs of Launching a Value-Added Product

Adding value to your farm product can bring more of that food dollar back home to the farm. Many Kentucky farmers transform their raw agricultural commodity into a different product with higher market value (milk to cheese, fruit to jam, etc.) This may seem like an obvious way to increase revenue, but it’s important to understand all of the costs associated with launching a value-added product. Understanding your costs will help you price your product at the right level and ensure that you can make a profit off the finished product.

I Want to Hire People, but I Can’t Find Anyone:  Handling Labor Risk  

I Want to Hire People, but I Can’t Find Anyone:  Handling Labor Risk  

Mark it down as a problem that businesses had before COVID that has only gotten worse in the pandemic: finding and retaining workers. As a result, a lot of businesses are having to think creatively about their operations from start to finish to figure out how to handle this challenge. We were recently asked about how to do just that. Check out this blog post to learn more.

You decided to start your own business, now what?

You decided to start your own business, now what?

Creating a business plan is an important first step in developing and maintaining a viable business. The business plan lays out a variety of aspects of your business for you, from the official name of your business to who will post on social media and anything in between. Business plans help you communicate your vision for your business in an organized way that can also hold you accountable to the goals you establish.

Sharing Your Business Story - Creating a Elevator Speech

Sharing Your Business Story - Creating a Elevator Speech

As an agricultural business owner, it’s inevitable that you will be asked the question “what do you do?” by a wide variety of people, such as potential customers, investors, or even competitors. You might be asked at a school event, community gathering, or even while at the grocery store. Having a clear answer to this question can help you make new relationships that will help your business.

Recordkeeping Tools for Success

Recordkeeping Tools for Success

Keeping records is VITAL to your business. It helps you measure your growth (or decline), see what is costing you the most, and give you an idea of how much money you have at a given time. A business owner must think about how they can best keep records to ensure the system will be useful. In this blog post, KCARD outlines the three different types of recordkeeping systems.

Employee Performance: How Do You Help Your Employees Succeed? 

Employee Performance: How Do You Help Your Employees Succeed? 

You’ve made your first hire, gotten all the paperwork and file systems in place, and are ready to start training employees. How do you set yourself and your employee up for success? Below are some key points to focus on to make sure both parties have a successful experience.