Maps help us navigate the world, and they not only show us how to get from point A to point B, but, depending on the type of map, they can also help us to see where patterns, clusters, and gaps exist in a spatial environment. As part of KCARD’s state-wide Local Food System Expansion Initiative, a series of interactive maps has been developed to visualize the Kentucky local food system. Stay tuned for parts two and three of the series in the next few weeks. We will present a closer look into local food sales in Kentucky and the various industries that make up the local food system.
At KCARD, we understand how intimidating starting a business plan for the first time can be. Whether you’re starting a new business or creating/updating a plan for an existing business, there can be a lot of questions about the process of writing a business plan. While we do believe all information in the business plan is useful, there are three elements that we often encourage businesses to research further and expand upon.
KCARD provides a lot of different services, but key to each one is our mission of Business Development for Kentucky farmers and agricultural businesses. While some businesses may not see the need for a business plan, here are three reasons that smart businesses put time into business planning.
Creating a business plan is an important first step in developing and maintaining a viable business. The business plan lays out a variety of aspects of your business for you, from the official name of your business to who will post on social media and anything in between. Business plans help you communicate your vision for your business in an organized way that can also hold you accountable to the goals you establish.
As an agricultural business owner, it’s inevitable that you will be asked the question “what do you do?” by a wide variety of people, such as potential customers, investors, or even competitors. You might be asked at a school event, community gathering, or even while at the grocery store. Having a clear answer to this question can help you make new relationships that will help your business.
One of the most important tools you can use for your business is good market research. Being able to do your own market research gives you a unique perspective into your business and its potential. Knowing your market is invaluable when planning for your current and future business plans.
The Kentucky Center for Agriculture and Rural Development is a non-profit organization established to facilitate agricultural and rural businesses in Kentucky. We are supported primarily through grants provided by the USDA Rural Cooperative Development Program and the Kentucky Agricultural Development Board. Additional support is provided through our work with partners around the state and through fees charged for select client services.
