Business Development

Sharing Your Business Story - Creating a Elevator Speech

Sharing Your Business Story - Creating a Elevator Speech

As an agricultural business owner, it’s inevitable that you will be asked the question “what do you do?” by a wide variety of people, such as potential customers, investors, or even competitors. You might be asked at a school event, community gathering, or even while at the grocery store. Having a clear answer to this question can help you make new relationships that will help your business.

Recordkeeping Tools for Success

Recordkeeping Tools for Success

Keeping records is VITAL to your business. It helps you measure your growth (or decline), see what is costing you the most, and give you an idea of how much money you have at a given time. A business owner must think about how they can best keep records to ensure the system will be useful. In this blog post, KCARD outlines the three different types of recordkeeping systems.

Employee Performance: How Do You Help Your Employees Succeed? 

Employee Performance: How Do You Help Your Employees Succeed? 

You’ve made your first hire, gotten all the paperwork and file systems in place, and are ready to start training employees. How do you set yourself and your employee up for success? Below are some key points to focus on to make sure both parties have a successful experience.

Screening for fit: How to save time when looking for grants

Screening for fit: How to save time when looking for grants

When you first find a grant program that could fit your interests, your main source of information will typically be a document called the “Request for Applications”, also called the “RFA” or in federal programs, a “Notice of Funding Availability” or “NOFA”. This document is key in determining if a grant is a good fit for you or your organization and can easily surpass 40 pages in length. While you will need to read the entire document eventually, we suggest reviewing the following sections first:

Fear of Missing Out - The Business Version

Fear of Missing Out - The Business Version

FOMO. Yet another acronym that I had to learn from someone much younger than me. FOMO = Fear of Missing Out. It’s the term associated with people incessantly checking their phones, worried about missing out on the latest news about a celebrity, politics, an earthquake on the other side of the world, your friends’ vacation pics or missing out on experiencing something they are only learning about because of the phone in their hand.

Direct to Consumer Beef Webinar Series Takeaways

Direct to Consumer Beef Webinar Series Takeaways

In mid-July we hosted the “Direct-to-Consumer Beef Webinar Series” with several partners including the University of Kentucky Department of Animal and Sciences, Kentucky Beef Council, and several others. We offered this series to respond to the conversation and education around proper production, processing, business development, marketing, and sales for finished beef. We’ve pulled together a few of the noteworthy takeaways from the webinar series.

Top 5 Tips for Direct Marketing Meat

Top 5 Tips for Direct Marketing Meat

Direct marketing is a wonderful way to promote your farm and fulfill a need for consumers. Our guest blogger, Dr. Gregg Rentfrow, has been with the University of Kentucky Cooperative Extension program since 2006 as the Meat Specialist. Dr. Rentfrow works closely with meat and livestock producers, and the 4-H and FFA programs in the state to provide training and education about meat production. Dr. Rentfrow is a trusted and valued resource for KCARD wit his extensive knowledge of the meat and livestock industries and has participated in several KCARD Marketing Locally Grown Meat workshops in the past.