Marketing

Email Marketing 101: What is it? Why it’s Important to Your Business.

Email Marketing 101: What is it? Why it’s Important to Your Business.

Did you know that the average email subscriber receives about 13 commercial emails each day? How does your business break through that fog of emails to reach your customer? We’ve included a few tips below to help you get started, in addition to these marketing basics.

Targeting the “New” Home Cook

Targeting the “New” Home Cook

Fact: people are cooking and eating at home more. Those who weren’t cooking at home are now making meals several days a week for their families. Of those making meals at home, 35 to 40% of them started cooking for the first time, according to global management consultant SSA & Company. So, what does that mean for your food business? How can you educate new customers about your products so that you retain them once things get back to normal? Below are a few ideas for targeting the “new” home cook.

New Ways to Collaborate

New Ways to Collaborate

With restrictions on in-person sales and the challenges many markets are now facing, it is more important than ever to collaborate with neighbors and fellow producers. Collaboration can open new doors such as new customers, new retail locations, or the ability to sell online. We have listed a few ways you can collaborate with neighboring growers to give new and existing customers access to your products.

Key Thoughts for Distribution

Key Thoughts for Distribution

This past week, the Kentucky Center for Agriculture and Rural Development (KCARD) partnered with UK’s Center for Crop Diversification (CCD) on a webinar comparing the pros and cons of farm-to-consumer distribution methods including On-Farm Pickup, Off-Farm Pickup, Home Delivery, and Shipping.

One thing we want to emphasize is that your business doesn’t need to do it all – i.e. offer every distribution method mentioned above. What works for one farm business might not work for yours. Below are a few key thoughts when it comes to picking a distribution method or two.

Expanding Your Social Media Presence

Expanding Your Social Media Presence

If you are not on social media or are not actively engaging your fans and followers, you are missing out on potential customers and interactions to build your brand. Social media is now more “social” than ever and people who are now homebound are spending more and more time on it. So how do you ramp up your activity to reach customers?

Q&A with KCARD: Turning New Customers into Regulars

Q&A with KCARD: Turning New Customers into Regulars

If you’re in the business of selling local food right now, you might be in a unique situation with an uptick in sales and an increase in new customers. We are hearing from businesses that they are getting orders from folks who have never purchased food anywhere other than the grocery store, who suddenly want to buy in bulk from a local farmer. New customers can be a lot of work. You can spend a lot of time and energy patiently giving answers to endless questions. Here are 3 tips on how to turn a new customer into a regular.

Q&A with KCARD: Covid-19 and Your Farmers Market

Q&A with KCARD: Covid-19 and Your Farmers Market

Farmers markets must get innovative in the way they provide food access to their customers while keeping in line with social distancing requirements during this time. Consider the restraints of your market and what is feasible for your market. We encourage you to check out the resources put out by the Kentucky Department of Agriculture and the Community Farm Alliance for markets across the state.

Q&A with KCARD: What's Up with My Markets?

Q&A with KCARD: What's Up with My Markets?

Consumer buying habits are rapidly changing.  Restaurants are only open for carry out and delivery while many schools are implementing meal drop off programs.  No one knows exactly what will happen, but as COVID-19 updates come in, remember the following when it comes to your markets.

Q&A with KCARD: Online Ordering Options

Q&A with KCARD:  Online Ordering Options

Selling online can be a great opportunity for businesses to make up for lower in-person sales, pre-order products for quick pickup or delivery, and increase customer base to those who might not attend markets. Choose an online ordering service that meets your needs and works with the systems you already have.  Check out five online ordering options we have seen clients use.