Sharing the story of your business is a way to make a stronger connection with your customers and can give them a compelling reason to buy from you. So, how do you capitalize on your story when developing promotional plans for your business? Click to learn five ways to share your story.
In our last post about Co-ops we talked about how cooperatives demonstrate the following principles: User-owned, User-Controlled; and User-benefitted. There are many positive attributes to the cooperative business structure, but it is not the appropriate structure for every business and its owners. Choosing the appropriate business structure is an important strategic decision for business owners.
You can easily “fall into” a marketing channel or a product that you did not plan because you want to take advantage of every opportunity you can in an effort to make your farming business work. Unfortunately, all too often an “opportunity” may not be as good as it first appears, and you end up with lots of things your business is doing that really do not match where you want the business to go. And you may be doing a lot of things that actually cost the business more money than they make.
USDA opened the Community Food Project Grants and the Gus Schumacher Nutrition Incentive Program Grants (formerly FINI) early this year. There is a super short turn around with applications due on June 3rd and 10th respectively. Also, the USDA Farmers Market and Local Food Promotion Program Grants are open with a deadline of June 18. Click to check out more information about the programs.
If you have a retail spot or retail product at a farmers market, you have some valuable real estate. Every square foot of that space has the potential to earn money and you need to use that space as effectively as you can to maximize your profit. Here are three tips for using every square foot to increase your sales.